Early Life
Selling has been part of my life since I was a kid. It started with sneakers and streetwear, Supreme, Bape, whatever I could get my hands on before it sold out, flipping pieces long before I understood the word "resale" was a business model.
At 16, that turned into something more ambitious: my brother and I started our own cut-and-sew fashion brand, designing and producing our own pieces from scratch. It was scrappy and self-taught, but it's where I first understood what it actually takes to build something, not just sell it.
After high school, I spent time working construction, drywall, through the union. It wasn't glamorous, but it taught me a different kind of discipline, and it's stuck with me since.
From there, I launched my own e-commerce brand in women's fashion, where I learned the full stack of running a DTC business: sourcing, paid acquisition, fulfillment, customer retention, the parts nobody sees on the outside.
Eventually, I brought everything full circle into tech sales, joining Yotpo as a Sales Development Representative, now selling the tools that power the same kind of e-commerce brands I used to run.
